Build a Predictable Pipeline of Qualified Sales Conversations with E-Commerce Brands
How performance marketing agencies can stop relying on referrals and start filling their calendar with qualified prospects — through structured, systems-driven outreach.
Request a 15-Minute Intro CallThe Referral Trap
Most performance marketing agencies grow the same way: a client refers a friend, a former colleague reaches out, or someone finds them through word of mouth. It works — until it doesn't.
The problem with referrals isn't that they're low quality. It's that they're unpredictable. One quarter is busy; the next is quiet. Revenue swings from feast to famine, making it nearly impossible to hire, plan, or invest with confidence.
When the referrals dry up, most agencies don't have a system to fall back on. There's no structured way to generate new conversations with the right kinds of brands — the ones that genuinely need what the agency offers.
Divergent Consulting Agency exists to change that. We help performance marketing agencies build a repeatable, systems-driven approach to generating qualified sales conversations with e-commerce brands — so growth doesn't depend on luck.
How It Works
A simple, structured process — built for agencies that are serious about growth.
Targeting the Right Brands
Identify e-commerce brands that are the right fit for your agency's expertise and capacity.
Protected Outreach Infrastructure
Build and maintain a dedicated sending infrastructure that keeps your primary domain safe and your outreach deliverable.
Qualified Conversations Handed to Your Calendar
Only brands that express genuine interest move forward — booked directly onto your calendar, ready for a real conversation.
A systems-first approach to client acquisition
Zagham Bhatti
Founder, Divergent Consulting Agency
U.S. Marine Corps Veteran
Infantry team and squad leader, Operation Enduring Freedom
10+ Years in IT & Systems
Cloud, DevSecOps, and systems engineering for federal agencies
Industry Certified
CCNA, CompTIA Security+, Microsoft Azure Administrator & Security Engineer
B.S. Cybersecurity Technology
University of Maryland Global Campus
I served in the United States Marine Corps as a team and squad leader, including a deployment to Afghanistan. I'm a retired, service-connected disabled veteran, and that service still sets the standard I work to: prepare thoroughly, communicate clearly, and own the outcome.
After the Marines, I spent more than a decade in IT and systems for federal agencies, building and securing infrastructure that had to work every time. That shapes how I approach client acquisition: understand the problem, build the right infrastructure, and run a process that doesn't depend on luck.
Too many strong performance marketing agencies still grow only through referrals. Done right, outbound is a systems problem: the right target brands, protected sending infrastructure, and careful follow-up. I started Divergent Consulting Agency to solve it for you. The goal is simple: put your expertise in front of e-commerce brands that are a genuine fit, and hand you real conversations, not just activity.
Zagham Bhatti
Founder, Divergent Consulting Agency
Let's Talk
If you're running a performance marketing agency and want a predictable way to grow — let's start with a 15-minute conversation.